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VISUAL DESIGNER & CONCEPT ARTIST
MULTI-CHANNEL CAMPAIGN DESIGN
SPAIN · MEXICO · LATAM
I developed creative campaigns for Betway across Spain, Mexico and LATAM, delivering design for the app, CRM, digital advertising, social media and print.
I later focused exclusively on Betway Spain, managing the design department and leading the development of creative across Sports, Casino and eSports.
Sports
& Casino
App
CRM
Paid Social
& Acquisition
eSports
3
Markets
100+
Campaigns
Multi-channel
Creative for the full customer journey
Design management
Spanish market
Betway Sports Campaigns
01
Sports
Campaign creative built around the sporting calendar.
I developed promotional artwork for Betway Sports, spanning welcome offers, major sporting competitions, ambassador campaigns and Spain-specific initiatives.
The work included CRM, app placements, acquisition banners, social content and editorial assets, adapting each campaign to different formats while maintaining a consistent visual identity.
Featured campaigns
Welcome Offers Promos
Welcome Offers
Acquisition · CRM · App · Paid Social
Creating high-impact promotional campaigns to engage new customers.
I developed welcome offer campaigns designed to attract new customers to Betway through engaging, visually distinctive promotional creative.
The work featured Betway’s sponsored football teams, including Manchester City, Chelsea, Arsenal
and Deportivo, alongside Formula 1 driver Carlos Sainz and brand ambassadors The Hunch and Thierry Henry.
Each campaign was adapted across acquisition, CRM, app and paid social channels, combining recognisable sporting personalities and team imagery with clear promotional messaging while maintaining a consistent Betway brand identity.
Sporting Calendar
Sporting Calendar
CRM · App · Display · Paid Social
Campaign creative developed around the sporting calendar, from major football competitions to tennis, basketball, MMA and other key events.
Each campaign translated the energy of the sport into distinctive promotional artwork, adapted across CRM, app, display and paid social formats while maintaining a consistent Betway visual identity.
Ambassador
Betway Ambassador — Thierry Henry
Acquisition · CRM · App · Display · Paid Social
Bringing brand partnerships and campaign identities together.
I developed promotional creative featuring Thierry Henry as Betway’s Global Football Ambassador, integrating his imagery into digital campaigns for the Spanish market, from welcome offers to bespoke sports promotions.
The work included initiatives such as Super Club, Pleno al 5 and Minuto a Minuto, each with its own
visual identity and creative approach. Thierry Henry’s ambassador imagery helped connect these campaigns, bringing consistency to their messaging while maintaining their individual character.
My involvement spanned logo design, visual identity development, creative collaboration and multi-channel campaign artwork, adapting each concept across a range of digital touchpoints. artwork.
Pleno al 5 was a football prediction promotion built around five selected matches from the weekend’s fixtures.
I created its logo and campaign artwork, translating the concept into a recognisable visual identity across promotional formats.
Super Club was a sports loyalty initiative structured around five stages.
I designed a series of five connected logos, giving each stage its own identity while maintaining a cohesive visual language across the campaign.
For Minuto a Minuto, I collaborated on the development and selection of the final logo, working from proposed versions, and created promotional artwork featuring Thierry Henry to bring the campaign into Betway’s wider visual ecosystem.
Beyond the campaign
Ambassador Retouching
Alongside the ambassador campaign work, I also contributed to image retouching for other Betway markets, including The Hunch and German-market ambassador creative, focusing on visual consistency, realistic lighting and polished final assets.
Betway Insider
Betway Insider
Branded Content · CRM · Social · Editorial
Visual content created to support Betway Insider's sports editorial and video features.
I developed promotional covers and supporting creative for CRM, social and editorial channels, establishing a consistent visual approach that brought together sports imagery, engaging headlines and the Betway brand.
BW Scores
BW Scores
Video · Print · Social
Creative assets developed to promote BW Scores across video, print and social media.
The work focused on communicating the platform's sports content through clear, dynamic visuals, combining bold messaging, app imagery and a recognisable visual identity across digital and printed formats.
Bringing the app's features to life through engaging digital content.
As part of the BW Scores promotional campaign, I worked on social media creative designed to introduce the app and highlight its key features, including live scores, match statistics and football updates.
The campaign extended the app's visual identity into engaging social formats, combining clear messaging with the distinctive BW Scores branding.
Display
Digital Media & Display Advertising
Display Advertising · Digital Publications · Campaign Adaptation
I developed digital advertising campaigns for Spanish sports publications, including SPORT and MARCA, among others, adapting Betway promotions into coordinated homepage takeovers and display placements.
The work brought together large-format banners, side panels and promotional messaging
to create a consistent campaign presence across multiple positions within the same page. Creative was adapted for different sporting events, sponsorships and promotional offers while maintaining Betway’s visual identity.
Paid Social and Videos
Brand Campaigns & Paid Social
Campaign Adaptations
From brand campaigns to digital creative.
I developed paid social and acquisition assets, adapting established campaign concepts into engaging, platform-specific creative.
The work included digital adaptations of Spanish brand campaigns such as “Tu instinto juega en otra liga” (El Oso) and “En internet es más divertido”
(Pajaritos), translating their distinctive characters and visual storytelling into promotional artwork.
Working across different formats and channels, I focused on clear messaging, strong visual hierarchy and consistent branding, ensuring each execution retained the personality of the original campaign while communicating its promotional message effectively.
Paid-social and acquisition creative developed using imagery from Betway Spain's brand campaign.
Tu instinto juega en otra liga (2021)
El Oso
Digital promotional adaptations inspired by Betway Casino's animated brand campaign.
En internet es más divertido (2022)
Pajaritos
El Oso — Tu instinto juega en otra liga (2021)
Pajaritos — En internet es más divertido (2022)
eSports
02
eSports
Campaign creative tailored to the world of competitive gaming.
I developed promotional artwork for Betway eSports, covering welcome offers, major tournaments and game-specific campaigns across titles such as Counter-Strike and League of Legends.
Featured campaigns
PROMOTIONAL DESIGN
Campaign creative designed to communicate offers and drive engagement.
I developed promotional artwork, covering welcome offers, seasonal promotions, product campaigns and acquisition initiatives, adapting each campaign to different formats while maintaining a consistent visual identity and clear promotional messaging.
SOCIAL CONTENT
Visual content created to connect with audiences across social platforms.
I developed social posts, stories and paid social assets, adapting creative concepts to platform-specific formats while maintaining brand consistency and a recognisable visual style.
Casino
03
Casino
CRM · Display · Paid Social · Acquisition
Promotional creative built around games, rewards and entertainment.
I developed promotional artwork for Betway Casino, spanning game launches, welcome offers, seasonal promotions and Spain-specific campaigns.
The work included CRM, website and app placements, display advertising, paid social and acquisition assets, adapting each campaign to different formats while maintaining a consistent visual identity. Alongside ongoing promotional design, I helped develop new campaign concepts for the Spanish market, from initial brainstorming and creative exploration through to final artwork and multi-channel adaptations.
Featured campaigns
Casino Promotions
CRM · Display · Paid Social · Acquisition
Game-led creative for an evolving promotional calendar.
I developed promotional artwork for Betway Casino across Blackjack, a wide range of game providers and seasonal campaigns.
The work involved adapting game imagery, promotional messaging and visual treatments for different channels, balancing each game's distinctive identity with the wider Betway Casino brand.
Cross-Sell Campaigns
CRM · Display · Paid Social · Acquisition
Connecting Sports and Casino through campaign creative.
I developed cross-sell promotional artwork that brought together Betway Sports and Casino, using major sporting events and recognisable football
football personalities to introduce casino offers to sports audiences.
Each execution combined sporting imagery with casino game artwork, creating a cohesive visual treatment across both product categories.
Paid Social & Acquisition
CRM · Display · Paid Social · Acquisition
Campaign assets created for digital acquisition and engagement.
I developed paid social and acquisition artwork promoting casino games, welcome offers and selected brand partnerships.
The work included game-led promotions such as Aviator and creative featuring Carlos Sainz, adapting campaign messaging and visual assets into clear, attention-grabbing formats for different digital placements.
Prize Wheel
CRM · Paid Social
A flexible promotional concept with seasonal creative variations.
I developed promotional artwork for Ruleta de Premios, adapting the prize-wheel visual across different campaigns and seasonal moments.
The work included themed versions for Halloween, Christmas, Valentine's Day and Carnival, maintaining a recognisable core concept while introducing new colours, decorative elements and visual treatments for each occasion.
Casino Fest
CRM · Display · Paid Social · Acquisition
Building a distinctive Casino campaign for the Spanish market.
I contributed to the creative development of Casino Fest, a Spain-specific Betway Casino campaign designed to bring selected games and promotions together under a recognisable campaign identity. The creative direction aimed
to give the promotional activity a stronger sense of occasion, helping individual offers feel connected as part of a wider campaign.
My involvement covered brainstorming, concept exploration and final artwork, followed by the development of promotional assets for CRM, paid social and acquisition channels.
Hype Infinito
CRM · Paid Social
A campaign identity designed to evolve across promotional campaigns.
I contributed to the creative development of Hype Infinito, a Spain-specific Betway Casino campaign built around the idea of ongoing excitement and entertainment.
The creative approach aimed to establish a recognisable campaign identity that could connect different promotional activities while remaining
remaining flexible enough to evolve over time.
My involvement spanned brainstorming, concept development and final artwork, followed by campaign adaptations for CRM, paid social and acquisition.
I also developed seasonal creative variations for Halloween and Christmas, extending the campaign identity into different visual themes.
Customized Marketing Initiatives
I developed creative concepts and designed assets for various marketing campaigns aimed at enhancing the brand’s strategy and maximizing customer engagement. By monitoring and analyzing campaign performance, I refined strategies for greater impact.
Notable projects include promotional materials for MGA games with themed designs for Halloween, as well as custom artwork for Casino Festival, Christmas, Carnival, Black Friday, and more.
bespoke • campaigns • examples
Casino fest • campaigns • examples
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