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VISUAL DESIGNER & CONCEPT ARTIST
BUDAFEST
Branding & Event Design · Digital Campaign · Web Design · UI|UX
I developed visual content across the festival’s physical and digital touchpoints — from promotional artwork, itineraries and event merchandise to social content, digital advertising and the online booking experience.
PROMOTIONAL DESIGN
Building a visual identity for a festival across the city.
I developed promotional artwork and flyers that established a bold, energetic visual language for Budafest, creating a flexible campaign identity that could adapt across different events, venues and formats.
FESTIVAL ITINERARY
Turning a city-wide programme into a clear festival guide.
With activities and events taking place across Budapest, the itinerary needed to make a complex programme easy to navigate. I designed a tri-fold festival brochure bringing together schedules, venues, travel information and essential event details in a compact format guests could carry throughout the festival.
FESTIVAL EXPERIENCE
Taking the identity beyond the screen.
The Budafest visual system was extended into physical festival touchpoints including wristbands, event flags, staff vests and branded bags, creating a consistent identity throughout the on-site experience.
SOCIAL CONTENT
Extending the visual identity.
I created a range of social media content that translated the Budafest visual identity across digital platforms. The designs were adapted for different formats and messages while maintaining a consistent, recognisable look throughout the campaign.
GOOGLE BANNER ADS
From campaign to conversation
I translated the Budafest campaign into a suite of Google display ads designed to promote ticket releases, offers and key festival messages. The creative system was adapted across multiple banner formats, maintaining strong visual consistency and clear calls to action at every size.
WEBSITE EXPERIENCE
Designing the festival journey.
I developed wireframes and layouts for the Budafest website to organise a complex, city-wide festival into a simple digital experience. The structure helped visitors discover daytime activities and nightlife, understand how the festival worked, explore packages and find the information they needed to plan their experience.
BOOKING EXPERIENCE
From exploration to booking.
I designed the booking journey to guide visitors through a multi-step process, from entering their details and selecting group size to choosing accommodation, festival extras and payment options. The interface breaks a complex group booking process into clear, manageable steps while maintaining continuity with the wider Budafest website.
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