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VISUAL DESIGNER & CONCEPT ARTIST
THE FANTASTICAL CHOCOLATE FESTIVAL
Branding & Event Design · Digital Campaign
The Fantastical Chocolate Festival is a family-focused event built around chocolate, entertainment and imaginative experiences.
I developed the festival’s visual identity and extended it across a range of physical and digital touchpoints, creating a playful and recognisable visual world that could work consistently throughout the event.
BRAND IDENTITY
Creating a playful festival world.
I developed the visual identity for The Fantastical Chocolate Festival, creating a playful and recognisable brand inspired by the imaginative world of chocolate. The identity was designed as a flexible visual system that could move across promotional, digital and physical festival touchpoints.
FROM A SWEET IDEA TO A FANTASTICAL IDENTITY
The logo was developed around the idea of a fluid chocolate splash, combining expressive typography with movement and texture.
Through a series of explorations, the concept evolved from early typographic studies into a distinctive mark that became the foundation of the festival identity.
FESTIVAL GUIDE
Helping visitors explore the experience.
I I designed the festival itinerary and guide to bring key event information together in an accessible, engaging format. The layout helped visitors navigate the programme, discover activities and plan their day while carrying the festival’s visual identity through to the on-site experience.
TOKENS & VOUCHERS
Designing the smaller touchpoints.
The festival identity was extended into tokens and voucher cards used throughout the event. The cards were designed as part of the wider visual system, keeping practical visitor touchpoints consistent, recognisable and connected to the festival brand.
SOCIAL CONTENT
Extending the festival online.
I adapted the festival identity into a range of social content, creating a consistent visual presence across digital channels. The flexible system allowed different messages, announcements and promotional content to feel connected to the wider campaign.
FESTIVAL MERCHANDISE
Bringing the brand into the experience.
The identity was extended into festival merchandise including cups and T-shirts featuring the logo, playful messaging and festival quotes. These pieces transformed the visual language into tangible objects that visitors could interact with, wear and take away from the event.
EVENT DESIGN
From brand identity to festival space.
I applied the visual identity to event flags and environmental graphics, helping carry the brand into the physical festival setting. The large-scale applications created recognisable branded moments while connecting the venue environment with the wider campaign.
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