top of page
VISUAL DESIGNER & CONCEPT ARTIST
THE CARNIVAL OF LIGHT
Event Campaign · Social Content · Merchandise
A vibrant festival identity brought to life across print, digital and merchandise.
I developed promotional content for The Carnival of Light, translating the festival’s energetic visual language across event posters, social media campaigns and branded merchandise.
PROMOTIONAL DESIGN
Creating a distinctive visual presence before the event begins.
The poster campaign established the core visual language for The Carnival of Light, combining expressive imagery, typography and colour to capture the energy and atmosphere of the festival. The artwork was adapted across promotional formats while maintaining a consistent identity and clear event messaging.
SOCIAL CONTENT
A flexible visual system designed for different social platforms.
The festival identity was adapted into a collection of social content designed to promote the event, communicate key announcements and maintain a consistent campaign presence across Instagram, Facebook and Twitter. Each format was designed around the requirements of the platform while remaining visually connected to the wider festival campaign.
MERCHANDISE
Taking the visual identity beyond the screen.
The Carnival of Light identity was extended into branded T-shirts, transforming the campaign artwork into merchandise that could become part of the physical festival experience.
TICKET PURCHASE EXPERIENCE
Alongside the promotional campaign, I designed a digital sign-up experience that gave audiences a central place to receive ticket releases, event updates and location-specific announcements.
bottom of page