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VISUAL DESIGNER & CONCEPT ARTIST
INSTABEAUTY MOSCOW
Brand Identity · Print · Digital Content
I developed the visual identity for InstaBeauty, a beauty salon based in Moscow, extending the brand across brochures, flyers and social media content.
From initial concepts to the final signature, the InstaBeauty Moscow logo was refined to balance beauty, fashion and a distinctive urban character.
The final identity combines expressive brushwork, elegant typography and the iconic beauty silhouette to create a memorable brand mark.
BRANDING & PRINT
I developed the visual identity for InstaBeauty, a beauty salon based in Moscow, extending the brand across brochures, flyers and social media content.
FROM CONCEPT
TO BRAND
Every character begins with a hand-drawn sketch, capturing the mood, personality and elegance of the brand.
From concept to final illustration, each detail is carefully refined to bring the word of InstaBeauty Moscow to life.
From the first pencil lines to the final artwork, each illustration becomes part of the brand’s visual identity.
Facial & Skin Rituals
Makeup Artistry
Nail Artistry
The final illustrations are designed to work across the brand’s visual communication — from flyers and promotional materials to social media content and digital applications — creating a consistent and recognisable visual language.
The characters can also be adapted and integrated throughout the website and other brand touchpoints, bringing personality and continuity to the overall experience.
CITY POSTER
FROM SKETCH TO FINAL
A hand-drawn architectural concept evolves into a striking campaign artwork, bringing the InstaBeauty Moscow identity into the city. The final illustration demonstrates the transformation from expressive sketch to polished visual communication.
SOCIAL CONTENT
& VISUAL IDENTITY
The brand identity comes to life across digital channels through a curated combination of character illustration, editorial composition and beauty-inspired details. Designed for social campaigns, promotions and everyday brand communication, the artwork creates a consistent and recognisable InstaBeauty Moscow presence.
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