VISUAL DESIGNER & CONCEPT ARTIST
CHARACTER & DIGITAL CONTENT
Developing and extending visual identities across brand, brochures, flyers, promotional materials, digital communications and client-facing content.
FROM SKETCH TO SIGNATURE
The making of a visual identity. Creating a visual world, one detail at a time.
01 SKETCH
Starting with character.
Initial sketches explore proportion, gesture and personality, establishing the visual language for the final illustration.
02 ILLUSTRATION
From pencil to digital.
The original drawings are carefully developed into refined digital illustrations, bringing greater definition and personality to each character.
03 COLOUR & DETAIL
Colour, texture and detail.
Soft tones, layered textures and carefully considered details create a distinctive visual world, balancing a delicate aesthetic with a sense of character.
04 FINAL LABEL
Illustration becomes identity.
The completed artwork is composed into a finished label, bringing together illustration, typography and branding into one cohesive piece.
WEBSITE ARTWORK
Custom illustrations developed for the website, including header and footer artwork.
A set of illustrated character was created to bring warmth, personality and a handcrafted feel to the boutique. These character can be used across the website as decorative elements, storytelling features or interactive touches.
