top of page
VISUAL DESIGNER & CONCEPT ARTIST
THE BIG FRESHERS ICEBREAKER
Branding & Event Design · Digital Campaign · Web Design · UI|UX
Building a connected visual campaign across student events.
The Big Freshers Icebreaker is part of a wider portfolio of student-focused events and campaigns I worked on, alongside Overheard. Across both brands, I created visual content spanning event promotion, social media, merchandise and digital ticketing experiences.
PROMOTIONAL DESIGN
Building anticipation for one of the biggest nights of Freshers.
I created promotional artwork for The Big Freshers Icebreaker, translating the event’s energetic visual identity into bold, high-impact flyers designed to communicate key event information and drive ticket awareness.
FESTIVAL EXPERIENCE
Taking the identity beyond the promotional campaign.
The visual language was extended into physical event touchpoints, including wristbands, t-shirts and mugs, helping turning practical event materials into part of the overall brand experience and creating a more cohesive experience once guests arrived at the event.
SOCIAL CONTENT
Keeping the visuals going across social channels.
I developed social content to support ticket launches, event announcements, countdowns and last-minute promotions, adapting the campaign identity into flexible formats designed for fast-moving digital communication.
TICKET PURCHASE EXPERIENCE
From promotion to purchase.
I worked on the digital ticket-purchasing experience, carrying the event identity through to one of the campaign’s most important conversion points. The interface was designed to make essential event and ticket information easy to understand while maintaining the energy and visual character established across the wider campaign.
OVERHEARD
Student Network · Campaign Design · Digital Content
Extending the work across another student-focused event brand.
I designed promotional business cards to introduce the Overheard platform and communicate discounts, community information and key calls to action in a compact physical format.
SOCIAL CONTENT
Creating content for an active student community.
I developed social content for Overheard across promotional campaigns, community messaging and student-focused initiatives, creating a flexible visual system that could accommodate different types of information while remaining recognisably part of the brand.
As part of the wider social strategy, I also created content connected to the UCAS student journey, adapting the Overheard visual language to communicate timely, relevant information to students during an important moment in the academic calendar.
WEBSITE EXPERIENCE
Supporting the Freshers journey online.
I designed wireframes for a series of Freshers-focused digital journeys within Overheard, helping students access relevant offers, connect with their university community and discover partner experiences, including exclusive ticket offers through the Spring Break Amsterdam partnership.
bottom of page