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VISUAL DESIGNER & CONCEPT ARTIST
RUM & REGGAE FESTIVAL
Branding & Event Design · Digital Campaign
Bringing the rhythm, colour and character of the festival to life across print, digital and on-site experiences. I created and adapted visual content across the festival campaign, from promotional posters and social media assets to event flags and the Rum Atlas — the festival’s guide to its selection of drinks.
PROMOTIONAL DESIGN
Setting the tone for the festival.
I designed promotional posters that captured the energy and character of Rum & Reggae Festival while communicating key event information clearly. The artwork established a strong visual presence for the campaign and provided a foundation that could be adapted across different promotional formats.
SOCIAL CONTENT
Taking the festival campaign online.
I extended the campaign into social media, adapting the festival’s visual language into engaging digital content for announcements, promotions and event information. The flexible approach helped maintain a recognisable and consistent presence throughout the campaign.
THE RUM ATLAS
Guiding visitors through the world of rum.
I updated the Rum Atlas, the festival’s dedicated drinks guide, refining the existing content and layout while keeping it connected to the wider event identity. The guide helped visitors discover the range of rums available at the festival and provided an informative touchpoint within the event experience.
FESTIVAL EXPERIENCE
Bringing the identity into the festival space.
I adapted the festival artwork for event flags and large-format applications, carrying the campaign identity into the physical venue. These environmental elements created visible branded moments throughout the festival and helped connect the on-site experience with the wider promotional campaign.
TICKET PURCHASE EXPERIENCE
I designed a responsive registration form for the Rum & Reggae Festival, creating a simple route for visitors to register their interest, access early ticket information and receive festival announcements.
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