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VISUAL DESIGNER & CONCEPT ARTIST
SPRING BREAK
AMSTERDAM
Branding & Event Design · Social Campaign · Web Design
A festival identity designed to move with the audience — from digital promotion and printed collateral to venues, city streets and the festival experience itself.
Designing the visual language for a city-wide festival experience.
SBA Assets
PROMOTIONAL DESIGN
Building the visual language of the festival.
I designed a series of promotional flyers and campaign artwork to communicate Spring Break Amsterdam’s line-up, events and experiences, creating a bold and recognisable visual identity across the festival campaign.
FESTIVAL ITINERARY
Bringing structure to a packed festival programme.
I designed a tri-fold itinerary that organised daily schedules, venues, activities and essential information into a clear, portable guide, helping attendees quickly understand what was happening, where and when.
FESTIVAL EXPERIENCE
Taking the identity into the physical event.
The visual identity was extended across on-site touchpoints including wristbands and event flags, creating a consistent festival presence that connected the promotional campaign with the attendee experience.
SOCIAL CONTENT
From line up announcements to last-minute event information, the visual system was adapted into engaging social content designed to build anticipation and keep the audience informed.
WEB DESIGN
Turning the festival experience into an easy-to-navigate digital journey.
I also worked on web design wireframes and the information structure for Spring Break Amsterdam, helping users navigate the festival experience, explore events and access ticket information.
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